We are proud to announce a new Loyalty and Gift card program that we’ve been working hard to bring you before the holiday season.  Loyalty cards are something we all use as consumers concerning ourselves with which credit card gives us the best cash back rate or the most miles on our favorite airline.  We use our best loyalty credit card more than our other cards because we like the rewards, and at the end of the day, if the interest rates are comparable, why wouldn’t we use the best loyalty card?  Loyalty programs are great way to increase top line sales by keeping your customers coming back for more and offering them free rewards for using their cards frequently.

We’ve partnered with the best in the business at custom loyalty and gift cards to bring you branded cards and the most comprehensive tracking system available on the market.  With our systems, you’ll be able to track every customer, when they visit, when they use their cards, how much they buy, what points they’ve earned, and how often you can expect to see them.  In addition, our email marketing system allows you to send out automatic or manual email marketing blasts to your loyalty card members offering new promotions, or just inviting them in when you’ve got something new going on.  These programs work for any business that has or aims for repeat customers from retail, to restaurants, to service oriented businesses.

There are a few ways loyalty cards can improve your top line:

1.  Increase Average Ticket Size – Accepting loyalty and gift cards impacts your average ticket size.  It’s statistically proven that the average ticket size of merchants after they begin a loyalty program increases by 15 – 20%.  Customers are more likely to purchase more goods if they know they are going to earn points/rewards for their purchases.  It gives a customer the freedom to purchase without guilt and that leads to more sales and larger sales.

2. Reduce Customer Attrition – Once your customers have opted into a loyalty card program they are significantly less likely to seek out a competitor.  With rewards points accruing, customers are hooked into your brand and will remember to shop at your establishment if you have something they need instead of looking elsewhere.  In addition, they will visit your business more frequently.  The significance of these benefits will depend somewhat on your industry, with customer frequency being higher for businesses like restaurants and other daily services, and the reduction in customer attrition being more prevalent for retail and service oriented businesses where the customer knows they can get x, y, and z at your store instead of somewhere else.

3. Maximize Word of Mouth Advertising – Marketing is a huge part of any business owners job, and most business owners will agree that word of mouth advertising is the most successful, despite being a small part of the actual marketing budget.  Loyalty programs improves word of mouth advertising as it gives customers something to talk about with their friends.  These programs are still fairly uncommon among non-financial institutions, so a friend who has a loyalty card with your business and uses it is likely to tell their friends about the program and how great it is.  This advertising is priceless and is one of the many benefits of these programs.

In addition to these benefits, managing your loyalty program is extremely easy with a simple web portal that helps you track your customers, their points, and their visits.  This can help you determine what marketing strategies to use for different types of customers.  Our portal helps you come up with marketing ideas to use as well and facilitates the email blasts you’ll want to take advantage of to stay in touch with your customers.

We’ll also help you customize gift cards that fit your business attitude.  You will get to work with a designer to come up with a custom design including images, logos, and even custom card shape and size.  This is a great opportunity for creative marketing to try and grab your customers with a feeling you want to project.  An interesting card design can be the difference between having a few customers enrolled and increasing your customer base simply as a result of the innovative card.

Lastly, our gift and loyalty programs are compatible with just about any other existing program allowing us to roll over any current gift or loyalty program you may have in existence without your customers losing points or rewards.  Enrolling in our program is simple and only takes a few minutes.  Contact a Sure Payment Solutions representative or follow this link to fill out a form to discuss a loyalty program today.

Valentine’s Day is just around the corner, and that means Florists all over the country are preparing for their best push of the year: working on elaborate flower arrangements designed to say “I love you” with the most extravagant touches.  It’s a time of the year when everyone is visiting their local florist to pick out the perfect bouquet for the most romantic day of the year.  Now just three weeks away, time is ticking down for our florists to stock up and prepare for the huge influx of business that happens on February 13th and 14th (even the 15th for the “I’m sorry I forgot” Bouquets).

With this preparation generally comes a need for some working capital to stock up on inventory, extra help, and prepare for the rush.  For Florists who are currently in the market for a little bit of capital to help push them through the season, we’ve got just the thing.  Our “Funding For Florists” program is in full effect for the occasion.  From now until February 14th, we’re offering a discount AND a cash back program to all florists who apply.  Rates as low as 1.30, with up to 2% cash back are unbeatable.  Apply and receive funds between now and February 14th to qualify for our “Funding For Florists” program.  Call today to speak with an account representative and mention “Funding For Florists” to cash in for your discount and cash back.